The following is taken from the Caldwell East Urban Renewal Agency monthly minutes, May 2013 meeting:
"#4 Consider TVCC Marketing Request
Chairman Waite presented a request from TVCC for approval to use their marketing funds of
$20,000 for the purchase and installation of a sign on Blaine Street. Discussion ensued with the
salient points being:
o Signage at that location should be a marketing tool and include reader board capabilities
for college events.
o $20,000 in marketing funds could be used to directly increase student enrollment.
o Signage for the TVCC building could be a URA project and utilized for marketing both
college and community events.
o Reviewing TVCC’s current marketing plan and potentially partnering with them in
further development of a plan to utilize future marketing dollars was suggested.
Chairman Waite noted that TVCC’s student enrollment is meeting projections and their growth
is on target. Dr. Kathleen Robinson will be invited to the June meeting to provide more
information to URA commissioners"The main questions about TVCC are:
1. Who asked Caldwell taxpayers to fund this project?
2. Why are Caldwell taxpayers now asked to fund a $20K sign for out of state TVCC?
3. Why are Caldwell taxpayers funding a redundant community college effort to College of Western Idaho that won overwhelming support in an election process?
4. What education void does TVCC fill that isn't already filled by CWI?
THE GUARDIAN won't even attempt to answer the above questions but the multimillion dollar support of TVCC from Caldwell taxpayers is a troubling issue when you factor in Caldwell property owners are getting a double whammy of taxation for local community college efforts.