Sunday, March 27, 2011
THE GUARDIAN read with great interest in the Wall Street Journal the statistics on baby boomers as they enter the retirement years. Two in every ten will be moving from where they currently reside to somewhere else. The sheer numbers of this group moving will be around 20 million boomers.
Here's where it gets interesting, Caldwell really does have a lot to offer the baby boomer demographic. We have a small town atmosphere with just about everything a retired person might like to enjoy. Golf courses, a huge lake with some great warm water fishing, close proximity to skiing and the Capitol City of Boise for outings and other activities. Let's not forget the cultural offerings via the College of Idaho. A decent sized airport in Boise that will get you anywhere on the globe is a mere 30 minutes away.
The Boise airport offers nonstop flights to a number of major cities as far away as Chicago, Los Angeles, San Francisco, Portland and Seattle. Should folks wish to make a trip to where they used to live. We have I-84 going east and west with Hwy. 95 and 93 going southbound.
The depressed real estate market makes property and home ownership a real bargain for people used to big city home values. Even in this market people living in just about any high density west coast city could unload their property for a good price and relocate to a city like Caldwell and still have a bundle of cash left over. Cities have to grow or face stagnation and death. Boomer retirements is a huge opportunity for a city like Caldwell. The only problem is there is no serious efforts to exploit this market segment.
Caldwell with all the recreation opportunities, lots of doctors and a major hospital along with a VA medical outpatient clinic are things we have to offer. Mayor Nancolas wants jobs for our city, well rooftops bring jobs. Retired people have a steady income and will create demand for goods and services.
Caldwell will no doubt miss this opportunity for clean growth. No demands for more schools. The soon to be retired segment of the USA will be looking for places that offer what is already here in Caldwell. The issue is for city leaders to figure out how to market the area.
Posted by Paul Alldredge at 5:59 PM